Police Scotland
Changing the onversation around sexual violence, forever.
Rape numbers were rising to record levels despite Police Scotland’s annual campaigns.
We persuaded them to flip the script and address the root cause – talk directly to young men about their own entitlement and behaviour.
The film went viral, and global. Police Scotland rewrote their strategy on keeping women and girls safe. And forces all over the world came to them to learn how.
“The most successful UK policing campaign this century, resulting in changes to government and police strategies UK-wide.”
- Scotland’s Chief Constable
Made at Stand, with Police Scotland.