CHILDREN FIRST
Helping a 140-year old children’s charity to grow up.
There are over 11,000 children’s charities in Scotland alone. The largest, national charity was getting lost in the noise.
I took Children First back to its roots as a can-do campaigner, and developed a flexible identity with two tones of brand voice (activism & optimism) and a single simple purpose: Protecting Scotland’s children.
“It’s much more than just a rebrand. You’ve given us clarity and confidence about who we are and what we’re for.”
- Mary Glasgow, CEO, Children First
Made at Stand, with Children First