BACKGROUND
Alongside a graphic refresh from Pentagram, Stand had already repositioned the iconic West of Scotland ferry operator’s corporate brand. Now they asked us to tackle their consumer marketing.
INSIGHT
CalMac is not about its ferries – the ferries are just the ‘how’. CalMac is about access to the islands. The islands are the ‘why’.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
CREATIVE
TV/streaming ad, OOH advertising, social campaign, print ads, and website landing pages all made entirely from user generated content.
IMPACT
The ad campaign is performing at over 3.5x the average click-through rate.
“We are so grateful to be working with you all on this project. The absolute dream team.”
- Julia McIntyre, Brand & Campaigns Manager, Caledonian MacBrayne
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
