BACKGROUND
Stand transformed Police Scotland’s strategy on sexual violence against women and girls, with a behaviour change campaign that addressed the root cause instead of the crime.
INSIGHT
Normalised low-level misogyny gives ‘permission’ to men who escalate to offending.
Creative
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Impact
- email@domain.com
CREATIVE
A short film for social that went viral across mainstream media and spread globally.
IMPACT
“That Guy is the most successful UK policing campaign this century, resulting in changes to government and police strategies UK-wide.”
- Police Scotland, interviewed by BBC News
Creative
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Impact
- email@domain.com
Our film inspired global copycats and translations, and changed the way Police forces deal with this issue.
Made at Stand, with Police Scotland, Forest of Black, and Alan Bissett.