BACKGROUND
Scottish Leather Group make the world’s lowest carbon leather. And yet sustainability wasn’t part of their sales messages, or their brand.
INSIGHT
Repositioning all of SLG’s brands around making the world’s ‘lowest carbon leather’ would win them huge amounts of business.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
CREATIVE
I worked with SLG to develop a comprehensive, referenced sustainability platform for all of their business units that packaged up hard facts and sales messages.
IMPACT
This ‘Sustainable by Nature’ platform became the cornerstone of the SLG sales approach, helping them win global industry influence and supply contracts with Porsche, Polestar, Emirates, Ryanair, Mulberry, Philips and many more.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
Made at Stand, with Scottish Leather Group