Scottish Leather Group make the world’s lowest carbon leather. And yet sustainability wasn’t part of their sales messages, or their brand.
Repositioning all of SLG’s brands around making the world’s ‘lowest carbon leather’ would win them huge amounts of business.
I worked with SLG to develop a comprehensive, referenced sustainability platform for all of their business units that packaged up hard facts and sales messages.
This ‘Sustainable by Nature’ platform became the cornerstone of the SLG sales approach, helping them win global industry influence and supply contracts with Porsche, Polestar, Emirates, Ryanair, Mulberry, Philips and many more.
Made at Stand, with Scottish Leather Group